The company also continues to add new titles to its catalogue, with new themes, topics and adapting its iconic art style to endear the brand to a new generation of young readers. In the recent past, Amar Chitra Katha has made forays in the digital space with all their books having a vibrant global readership through the Amar Chitra Katha app, as well as presence on many other multiple digital platforms such as Alexa, Youtube etc. With more than 1.5 million copies sold every year, their comics have secured a niche in the audience’s hearts and minds. Spanning 20 languages, the Amar Chitra Katha library boasts titles across epics and mythology, history, fables and humour, brave hearts, visionaries and ACK Junior.įounded in 1967 by Anant Pai, Amar Chitra Katha is the pioneer in comic book storytelling for children in India, that has evolved into a cultural phenomenon today. This is our opportunity to realise that dream.”Īccording to Nair, this partnership is also a small step towards helping export Indian culture by taking a unique and deep rooted cultural brand like Amar Chitra Katha to screens across the globe.
Like millions of other people, I have grown up reading these iconic comics and as a child, imagined them with dynamic visuals and dramatic sound and action.
“Amar Chitra Katha is a household name in India with a diverse and celebrated library which deserves to be retold. Over the last four years, we have significantly pushed the envelope in curating and creating the most disruptive stories for Indian audiences that cut across genres and geographies,” said Sameer Nair, CEO, Applause Entertainment. “At Applause, we only strive to deliver the best in storytelling.
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